Video Marketing
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Website builder, video marketer, and entreprenur Brandon Lucero explains in simple and entertaining terms how to use the power of the internet and make your business skyrocket. Check out his youtube channel at: https://www.youtube.com/user/soldwithvideo
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Photoshop
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FINALLY! Some one who is actually enthusiastic about Photoshop! A HUGE portion of the marketing jobs out there require that you have some experience in Photoshop. Sadly you probably wont be taught how to use it in school and most of the tutorial videos out there are like watching paint dry. See the PHLearn YouTube channel at: https://www.youtube.com/user/PhlearnLLC
(All library laptops should have a copy on them) |
Technology
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While this channel has nothing to do with marketing, Linus Sebastian is great about explaining technology that you have seen around but are unsure of what it actually does and how it can be applied to real world situations. It is up to us as Marketers to find new, creative, and lucrative ways to get our product out there. See his YouTube channel at: https://www.youtube.com/user/Techquickie/featured
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SEO (Search Engine Optimization)
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Ross Jones is a Nashville native with a knack for SEO (ranking a website in Google/other search engines). SEO is very important for driving traffic to your site as 92% of adult U.S. internet users use search engines (Pew Research Center). When people want to know something, Search Engines have become the go-to.
Check out his YouTube channel at: https://www.youtube.com/user/2theTopDesign |
The 4p's of Marketing Mix
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This is a spoof of Lady Gaga's "Paparazzi" and although the music is slightly painful, it may help you remember Price, Product, Place, and Promotion on an exam!
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Basic HTML/CSS
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HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheet) are the languages used in websites and marketing emails. You may not need to be able to code a website from scratch, but being able to read and edit small things will be VERY helpful. For instance if you wanted to change a font to blue without having to contact the webmaster. There are many drag and drop website and email builders that have templates you can use, but this will allow you another level of customization.
Take the free HTML/CSS Course Experiment with code you've learned |
Email Marketing:
There are a few options here but MailChimp and MyEmma are the most popular drag and drop marketing email builders at this time. As of this writing they are free to use up to a certain amount of customers. You can also do things like upload customer lists and sync analytics with social media campaigns. Always be sure you are in compliance with the CAN-SPAM Act
Social Media Marketing
The Facebook & Instagram platform is currently the most robust Social Media Marketing tool there. They have access to an enormous amount of targeting data including demographic, geographic, psychographic, etc.
Facebook Blueprint Course
Facebook Blueprint Course
Google Adwords
Google, as of this writing, offers a free certification program (including the exam). Teaches you how to use ads in Google search engine, YouTube, and audience network
Google Adwords Course
Google Adwords Course
Know some other useful Marketing Videos or Channels? Send us and email at [email protected]